Hi, I’m Sophie.
I work with the real changemakers: founders, startups, incubators, corporates, and governments who want to turn bold ideas into reality, build businesses that work, and create meaningful impact.
Today, my work focuses on one question:
Why do we struggle to do what we already know we need to do?
About me
Find the right next move.
- Sometimes it’s the business model.
- Sometimes it’s the market.
- Sometimes it’s execution.
- Sometimes it’s the founder.
Where are you stuck?
Question 1 of 3My job is to tell the difference, then act on it. I call it Execution Intelligence.
The Execution Intelligence Method.
Diagnose. Prioritize. Act. Learn. Repeat.
A repeatable process for finding what is blocking progress, choosing the right next move, and using evidence to decide what comes next.
Diagnose
What is actually preventing progress?
Prioritize
Which constraint matters most right now?
Act
What action or experiment moves us forward?
Evidence
What actually happened?
Learn
What does that evidence change?
Repeat
Every answer creates new questions.
My work is shaped by Ash Maurya’s Continuous Innovation Framework. Through Taotter’s Premier Partnership with LEANSTACK, we help startups take the guesswork out of early-stage validation and execute effectively with trained freelance talent via LeanSprintr.
Learn moreI’ve been on every side of the table: young freelancer, broke startup founder, program designer, and early-stage angel investor and I know the journey is faster (and far less painful) when you have the right people, tools, and mindset.
Read my storyBased in Doha. Working across the GCC, online, and wherever founders are.
Entrepreneur &
Growth Hacker
- Founder, LeanSprintr & Taotter
- Level-3 LEANSTACK-Certified Mentor
- Incubation Programs Consultant, Qatar Development Bank
- Startup Trainer & Coach, Qatar Business Incubation Center
On stage and on air
Workshops, talks and conversations with founders, programs and the people who back them.
“Sophie’s coaching gave me the clarity and direction I needed. She helped me focus on what truly matters.”
AlyonaFounder, Guide My WorldWhat founders say
Sophie knows what she talks about first hand and she has a deep knowledge about the whereabouts of successful startups.
She can coach from the beginning of an idea to a running business.
Sophie has been a great coach in my startup journey showing the bigger picture and how to think bigger as I went along. I have gotten great insights from her in the Lean Startup program and help into how to further better my startup and myself as a person.
Really grateful to have had the chance to be mentored by Sophie in the LSP, which has been a huge reason that has allowed me to advance and reach the finals.
Working with Sophie has been immensely valuable for me and my startup, Guide My World.
As a founder, I face so many challenges that can feel overwhelming, but Sophie’s coaching gave me the clarity and direction I needed. She helped me focus on what truly matters, offering strategic advice and a fresh perspective that made a real difference.
Sophie’s approach is not just practical, but also deeply supportive and she helped me build confidence in my decisions and navigate tough moments.
I’m so grateful for her support and would recommend her to any entrepreneur looking to take their business to the next level.
After working with Sophie, we gained clarity and confidence about the steps we needed to take. Her guidance helped us align our efforts and move forward with focus.
I’m incredibly grateful for the guidance and support provided by Ms. Sophie.
She has offered invaluable insights and unwavering support whenever I needed it, no matter the challenges we faced.
As a startup founder herself, she understands the journey intimately, and now, as a mentor, her rich experience working with startups at various stages has been invaluable to us.
Ms. Sophie has always been available to offer advice and encouragement, helping us navigate obstacles with confidence.
Ready to find your next move?
Work with meWays to work with me
Private 1:1 work with a small number of founders. Organized around your constraint, with the right framework for your situation.
Founder Diagnosis
Too many possible problems? Find the one that matters.
A focused look at you, your business and your evidence, ending with one clear execution priority.
Start with a diagnosisFounder Execution Sprint
You don’t only want clarity. You want movement.
We diagnose, prioritize, execute, review the evidence, decide, and repeat.
Ask about a sprintFounder Execution Partnership
An ongoing thinking partner through building, growth or fundraising.
Because six months from now, your problem shouldn’t be the same one you have today.
Ask about a partnershipTraining, program design and portfolio support for incubators, accelerators, corporates, universities, investors and governments in Qatar, across the GCC, and online.
Business Model Design
Raw idea to a testable model.
Launch Bootcamp
Assumptions to customers and early traction.
Fundraising Bootcamp
Traction to a story investors believe.
Six months from now, your problem shouldn’t be the same one.
Tell me what you’re trying to make happen. I’ll tell you honestly whether I can help.
Work with meBased in Doha, Qatar. Working across the GCC and online.